I have played the role of a Strategist, Designer, Consultant, Project Lead and more. I started one of the first web agencies in Southern California before migrating to the San Francisco Bay Area.I focused primarily on Cold Fusion and database architecture before joining Sapient in 1999 as a Senior Information Architect. I was with the company for 4½ years before leaving as a Director of User Experience, then began my freelance career and worked for several design agencies including Frog, Extractable, Ammunition Group, and MetaDesign, where I was a partner.At MetaDesign I was responsible for developing the company’s first Interaction Design practice and building out that part of the business. After the first year I had 7 people on my team including interaction designers and project managers. Although many on my team were junior when they started, they all went on to senior positions at other companies.
I lead successful projects for DIRECTV, Samsung Mobile, Autodesk, Comcast, Sony, Fijitsu, and eBay.Since then, I have worked for several other agencies and lead UX solutions for, PayPal, Nokia, Kohler, Commonwealth Bank of Australia, Seagate, LegalZoom, Financial Engines, and many more. I was a Senior Producer at Autofuss and lead the launch of the Nexus 5 website for Google in the US and 11 additional countries.Most recently I have been focused on areas such as mobile applications, responsive design, and high resolution prototyping using tools like Axure.I have conducted contextual research including putting on an apron for Home Depot and working at several stores to observe customers’ buying patterns. I also have my own mobile usability testing lab including video capture, screen capture, and closed circuit TV monitoring.