Photography communicates at a glance–a sense of style, mood, energy and perspective. The photography we use reinforces our brand positioning, establishes a distinctive visual presence related to our markets and creates an emotional connection with the people we serve. We are able to tell our customers who we are, what we stand for, and how we can help them all in the blink of an eye.
Choosing images that reflect proper brand attributes and characteristics is crucial to establishing photography as an effective brand identity element.
The images used for CoreConnect applications should depict mid-market businesses or business people. Whenever possible, they should reinforce the main CoreConnect Enterprise colors: black and green.
Avoid using photography that may be considered outside the established CenturyLink guidelines. Maintain a professional quality in imagery–avoid using photoillustrative art, contrived or staged subjects/situations.